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White Paper Writing: Structure, Topics & Other Tips

An academic white paper is a professional document enlightening the reader on a specific subject. It combines subject-matter expertise and research to create a writing that makes an argument for a particular fix or suggestion.

The white paper enables the reader to comprehend a subject, deal with a challenge, or choose a course of action. White papers are text-heavy, data-driven corporate documents. Furthermore, white papers are in-depth publications with a formal tone since they contain much data and research. This piece will examine white paper outlines and how to write one.

Outline for white paper: how to develop the write a white paper

An academic white paper does several things at once. It needs to be thoroughly researched, providing and contextualizing data your readers couldn't discover with a quick internet search. It must also create an engaging story and maintain your audience's interest, even to the white paper conclusion. The process of producing a solid white paper typically involves the following structure:

1. Identify and research your topic

It would help to determine the precise topic you are writing about before you begin drafting your white paper. Your specific subject can be a product or a fresh company idea. You'll conduct a thorough study to support your claims on the significance of this subject.

You need enough time to conduct an in-depth study on your topic after you have chosen it. You may create a persuasive argument by researching the facts related to your issue.

2. Draft an outline

A white paper is a lengthy document, usually 2,500 words or more. To create an outline, you must answer questions like 'how long should a white paper be?' Outlining a white paper that establishes the target audience, arranges your research, and demonstrates the document's structure is preferable.

When drafting your paper, consider the best way to summarize your findings. Students should do this summary in a way that specifically addresses the issues of their intended audience.

3. Create a compelling introduction

The white paper should begin with an attention-grabbing introduction, preferably in the first paragraph. Use captivating, energetic language to captivate your audience and concentrate on your introduction's most significant and alluring elements. Consider it your killer pitch for any content presented in the white paper. This pitch makes you stand out.

4. Focus on readability and formatting

You should choose the structure of a white paper that organizes material as clearly and legibly as possible. Easily arrange material through headers and bullet points. Charts and infographics can aid in information clarification while providing visual interest for your audience. You can find out how to style your white paper effectively by observing samples and templates of previous white papers.

5. Properly revise

Don't stress about making a perfect first draft of your white paper; it may take numerous revisions to perfect. Once you believe it looks decent, figure out how you can make the material as appealing and precise as possible. Use friends as proofreaders to ensure your white paper writing is as interesting and understandable as feasible.

White paper topics samples

White papers are frequently gated, requiring users to submit their contact details to obtain the file. They exist on separate conversion landing pages; therefore, they are commonly utilized in email campaigns. The following are some examples of white paper topics:

  • Market trends
  • Branding options
  • Service or product manuals
  • Data observations and insights
  • Specialized, educational evaluations
  • Standard business difficulties

Tips for picking the right white paper topic

When comparing white paper vs. research paper, it's clear that they are comparable yet different. You must recognize the difference and incorporate crucial components to compose an effective one. For your white paper to be read, picking the appropriate topic is vital. There are three key elements:


It's best to always start by thinking about your audience when doing any form of writing. The audience may consist of seasoned clients who are either knowledgeable or unfamiliar with the concept. Consider the reader's problems or essential queries. Look for subjects within these that haven't been thoroughly analyzed or where the material provided is outdated.


Your white paper should reflect and emphasize the expertise of the topic. A thorough examination, including both external and internal research, should be included in the document.

Focused on finding solutions to problems

White papers ought to pinpoint and deal with a specific issue. The issue must be current and pertinent to your area of expertise. The paper may concentrate on typical problems, fresh developments, evolving methods, industry comparisons, etc.

The white paper must include a recommended course of action or planned resolution to the issue. This solution results from a careful analysis of the issue and available options.


It's challenging to write an excellent white paper. However, the time and effort invested might result in a valuable document. One that advances your reader's general education and development in the researched area.

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